Parle Moi Brand Owners visit London

The brand name is a clear declaration of intent: to talk about perfume and nothing else!

Parle Moi de Parfum is a contemporary Parisian perfume house founded by Benjamin Almairac along with his father Michel Almairac, the creator behind such wonderful fragrances as Gucci Rush & Chloe.

The brand is available exclusively to Selfridges and features 11 scents, all with endearingly charming names such as Tomboy Neroli / 65, Milky Musk / 39, Une Tonne de Roses / 8. The number after each name identifies the number of different versions of the fragrance were made before the final one was selected. As you can appreciate creating a perfume often requires a lot of trial and patience!

On the 27th June 2018 a selection of UK press were invited to meet both Benjamin & Michel Almairac over breakfast to discover his collection. A new fragrance, created exclusively for Selfridges, Papyrus Oud / 71 was revealed to the press. It is an oriental scent created with delicacy. The fragrance starts with a dry side of Incense & Papyrus and develops to a rich scent of Oud, with a slightly sweet base.

In the afternoon 10 Selfridges sales consultants joined for a truly immersive training session with Benjamin and Michel.

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