L’Eau A La Rose, MFK – Rose Market Animation Pop-Up
In support of the launch of the new fragrance L’Eau A La Rose by Maison Francis Kurkdjian the brand created a Rose Market Animation Pop Up in stores in the lead up to Valentine’s Day. The primary goals of this activation were to develop brand awareness and customer loyalty, as well as attracting new customers to the brand.
The activation took place during 7th-16th Feb at the Maison Francis Kurkdjian brand counters in department stores across the UK including Harrods, Fortnum & Mason, Selfridges, Harvey Nichols & John Lewis. As a token of appreciation, a mini-bouquet was offered for each fragrance purchased throughout this time. The bouquets consisted of a light pink rose & two twigs of eucalyptus beautifully wrapped in pink and grey silk paper.
The brand has received positive feedback from customers who appreciated the activation and the complimentary flowers and the retail teams who enjoyed creating the mini-bouquet and interacting with customers who stopped to ask what was happening on the counter.
Harvey Nichols, Bristol
Selfridges Exchange, Manchester