Creed’s Aventus Cologne & Maison Francis Kurkdjian’s Gentle Fluidity scoop up nominations for The Fragrance Foundation Awards 2020 & COPRA Beauty Awards 2020.

We are delighted to share that Creed’s newest fragrance, Aventus Cologne, has been shortlisted as a finalist for “Best New Male Fragrance” in this year’s Fragrance Foundation Awards 2020 as well as “Best New Male Fragrance in Limited Distribution” in the Copra Awards 2020.

As the latest addition to the iconic Aventus family, Aventus Cologne has taken the fragrance market by storm and continues to go from strength to strength, having scooped up several awards and nominations since its launch in May 2019. Today, Aventus Cologne has maintained its position as one of Creed’s bestselling fragrances, both online and in stores. Taking a fresh, modern twist on the cult classic, Aventus, Aventus Cologne embodies vitality, success and style. Joining its counterparts, Aventus & Aventus For Her, this uplifting fragrance has earnt its rightful place as one of the most successful launches in The House of Creed’s collection.

CREED – AVENTUS COLOGNE

We are also honoured to announce that Gentle Fluidity by Maison Francis Kurkdjian has been nominated in this year’s Fragrance Foundation Award for Innovation. This collection compromises of 2 fragrances, Gold and Silver, using the exact same notes in different concentrations to create two identities. This gender fluid duo was born out of the perfumer’s vision to offer two distinct olfactory silhouettes, for her or for him.

MFK – GENTLE FLUIDITY DUO

Who are The Fragrance Foundation?

The Fragrance Foundation, founded in 1949, is recognised as the global authority for the fragrance industry. Dedicated to enhancing the image of the sector and inspiring the world to discover the artistry of fragrance, it provides a central source of educational information, as well as supporting new talent and driving growth. The awards ceremony held every year, acknowledges excellence within the fragrance industry and is regarded as the Oscars of the industry. Over the years, The Orange Square Company have built a strong relationship with The Fragrance Foundation and are proud members of the industry body. Together, we are dedicated to investing in the fragrance market, continuing to educate, inspire and to support niche and artisan fragrance houses within the UK. With that said, we are extremely proud that one of longest standing brands has been recognised as award-worthy by The Fragrance Foundation. Discover more about The Fragrance Foundation here .

Who are COPRA?

Founded in 1981, COPRA (Cosmetic & Perfumery Retailers Association) is a non-profit membership organization set up to provide a focus for the cosmetics and perfume industry. The COPRA Awards is an annual event that recognizes the best new products and the most outstanding people and businesses within the premium beauty and fragrance industry. COPRA’s contribution to the industry and charitable donations to Look Good Feel Better is something Managing Director, Chris Hawksley, and the whole team at The Orange Square Company have wholeheartedly backed for years and will continue to do so in the future. Discover more about COPRA here .

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