Creed Love in White Summer Launch

Press Event:

Hosted at The Langham in a room beautifully decorated with over 3000 roses supplied by By Appointment Only, The Orange Square Company’s Training Manager Eva Carlo hosted an intimate Press Breakfast with key UK titles.

Attendees included editors from Grazia, Stylist, Stella, The Telegraph, Sunday Times Style, Mayfair Times, The Mayfair Magazine, Brides, MINE magazine, The Perfume Society, Harrods, InStyle, Vogue, FT: How To Spend It, Orris Magazine and Harper’s Bazaar.

William & Son Collaboration:

To celebrate the launch of their new bridal fragrance, Love In White For Summer, The House of Creed are proud to collaborate with William & Son as they introduce their first Bridal Jewellery collection, Lumiere.

Inspired by a passionate summer romance, Love In White For Summer is an enticing floral fragrance with woody undertones for the flirtatious, feminine and fun-loving romantic making it the perfect Bridal fragrance. A top note of confidence-boosting Bulgarian rose is combined with bergamot and magnolia reminiscent of a fresh breeze blowing in the blistering heat, while ambergris evokes the clear, turquoise waters of a marina. Heart notes of Florentine iris, rice and Virginian cedar-wood create a slightly powdery and woody scent, combined with base notes of Indian sandalwood, apple and jasmine to add a lasting flirty sweetness.

The Lumiere collection comes in three exquisite diamond shapes, round, pear or cushion, in gradual carat weight. Each jewellery set is composed of an engagement ring, a pendant and stud earrings. A timeless matching diamond band in an eternity setting completes the collection. Lumiere’s elegant and sophisticated design allows natural light to suffuse through the setting, allowing the stone to sparkle with incomparable brilliance.

The two complement each other perfectly and are both an expression of fine craftsmanship and expertise passed down through generations to create something of exquisite quality and beauty, desirable by any bride-to-be for the perfect wedding day.

Both located in the heart of Mayfair, the family run businesses share an ethos of quality, innovation, tradition, value and service.

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