Creed Restaurant 34

A truly unique collaboration between The House of Creed and luxury restaurant 34 Mayfair, inspired by the iconic Millésime Impérial fragrance.

Summer 2018, 34 Mayfair partnered with luxury fragrance experts, The House of CREED, to bring the Mediterranean to Mayfair, with a dessert and cocktail inspired by CREED’s iconic Millésime Impérial fragrance. This collaboration is the second time 34 Mayfair has worked with The House of CREED following the 2017 partnership inspired by CREED’s Virgin Island Water.

Millésime Impérial evokes the citrus groves and beautiful coastal landscape of sunny Sicily, combining fresh citrus scents such as bergamot and mandarin, with notes of sea salt, all packaged up in a beautiful gold bottle.

34 Mayfair’s South Audley Street entrance embodied the fragrance for the duration of the collaboration, with guests greeted by a beautiful Sicilian garden of citrus trees and luscious foliage as they arrived.

Taking inspiration from the summer scent, 34 Mayfair’s pastry team had masterfully created an opulent dessert designed to transport diners to the shores of the Mediterranean. Using the finest seasonal ingredients, the dessert reflected the luxury of this sophisticated scent. ‘Sicilian Garden’ was a refreshing mandarin mousse, placed upon a sweet Italian meringue and sprinkled with crushed biscotti. The dessert’s final flourish is a touch of gold leaf delicately placed on top.

Encapsulating the fragrance in a cocktail, 34 Mayfair’s expert mixologists had taken inspiration from its fruity, citrus notes to create ‘The Millésime’, combining the dryness and salinity of Manzanilla sherry with fresh Sipsmith Summer Cup, bergamot-infused Italicus liqueur, mandarin and lemon.

Diners who visited the restaurant and enjoyed the dessert or cocktail received a sample of the fragrance with those looking to explore CREED further invited to book a complimentary fragrance consultation at the CREED Boutique.

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