Annual Conference 2018

Fragrance consultants from around the UK joined area managers and head office staff at the Sheraton Grand London Park Lane hotel for this year’s Annual Conference.

Hosted by our Head of Retail, Stuart Coleman, highlights included the launch of our new brand values, remembered through the acronym ‘FACE’:

Family ethos






The theme of the conference was ‘Thrive’. Managing Director Chris Hawksley emphasised the importance of business resilience in order to grow in a competitive market.

There was an open Question and Answer session with the management team, and a presentation on consumer trends by Tom Savigar from The Future Laboratory. A very special highlight was a surprise video message recorded by Erwin Creed.



We also learned that Orange Square teams had raised a magnificent £40,000 in support of Look Good, Feel Better — a charity established to help people cope with the visible side-effects of treatment for cancer.

In the evening we held an awards ceremony, recognising our people for their brilliant achievements, followed by a party to celebrate 2018’s success.

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