
1991
ORANGE SQUARE BEGINS
Orange Square was founded by the owners of the celebrated London fragrance specialist boutique Les Senteurs.
1992
CREED JOINS
Founded in 1760, today Creed still remains a family-owned business, creating legendary fragrances admired worldwide.


2003
CARON JOINS
Perfumers Richard Frayssee and son William enjoy complete creative freedom to create spellbinding fragrances.
2009
CREED WEBSITE LAUNCHES
Orange Square continuously looks for ways to improve our brand services, launching Creed UK’s first own-branded website.


2010
JULIETTE HAS A GUN JOINS
Launched in 2006 by Romano Ricci, Juliette has a Gun celebrates seduction and bold personalities through each of their perfumes.
2012
MAISON FRANCIS KURKDJIAN JOINS
Maison Francis Kurkdjian has been reinventing perfumery with their groundbreaking creations since 1985.


2014
RAMON MONEGAL JOINS
Monegal hails from Spain’s most important independent perfume house – creating fragrances for over a century across four generations of perfumers.
2015
CREED OPENS A BOUTIQUE
In 2015, Creed opened the doors to its first UK boutique on Mount Street.


Creed’s Aventus becomes number one men’s fragrance umbrella brand in department stores.
2016
MIZENSIR JOINS
Rooted in traditional perfumery, the Mizensir family tell a personal story through each of their scents.


Twenty five years on, this partnership has flourished, and Creed is now one of the bestselling niche fragrance brands in the UK.
2017
LES SENTEURS IS REFURBISHED
Les Senteurs relaunched with a newly refurbished boutique on Elizabeth Street in 2017.


The name means “Tell me about perfume”, and that’s exactly what the Parle Moi brothers hope you will ask them to do.
2018
MiN NY JOINS
Perfumes designed in a New York state of mind.

1991
Orange Square was founded by the owners of the celebrated London fragrance specialist boutique Les Senteurs.

1992
CREED joins

2003

2009

2010

2012

2014

2015


2016

2017
Les Senteurs relaunched with a newly refurbished boutique on Elizabeth Street in 2017.

Twenty five years on, this partnership has flourished, and Creed is now one of the bestselling niche fragrance brands in the UK.

2018

