WHO WE ARE
We only work with the finest independent noses in the world who have created their own unique vision and interpretations for their high-end consumers, each with an authentic brand story to tell. Visionaries striving for excellence in the quest for quality in their work, who in doing so are creating legacies for their own family businesses.
This sector of the fragrance market is in huge growth and we are recognised for innovating and adapting constantly to keep ahead of the curve. We specialise in supporting niche luxury perfume brands. Each one is known for its unique heritage, unmistakeable fragrance or original concept. We introduced Creed, still in independent ownership to the UK in 1992, and have worked with its creator, Olivier Creed, ever since.
Our portfolio today also includes Caron, Juliette has a Gun, Maison Francis Kurkdjian, MiN New York, Mizensir, Parle Moi de Parfum and Ramon Monegal.

WHAT WE OFFER

Distribution Strategy
We distribute our fragrance brands through selected premium retailers. Names like Fenwick, Fortnum & Mason, Harrods, Harvey Nichols, House of Fraser, John Lewis Partnership, Liberty, Selfridges and Brown Thomas in Ireland.
We have a standalone flagship boutique in Mount Street, Mayfair, for Creed, and a brand website within the UK, creedfragrances.co.uk.
Marketing & Digital Strategy
We’re equipped to manage the complete sales and marketing strategy, both in-store and online, from the creation of concepts and brand assets, to advising on pricing, digital, CRM, PR, events, media campaigns and in-store permanent builds and promotional sites tailored to each brand’s identity.
In-Store Expertise
Ultimately we deliver a luxury customer experience through brand storytelling and excellence in customer service.
WHO WE ARE
We only work with the finest independent noses in the world who have created their own unique vision and interpretations for their high-end consumers, each with an authentic brand story to tell. Visionaries striving for excellence in the quest for quality in their work, who in doing so are creating legacies for their own family businesses.
This sector of the fragrance market is in huge growth and we are recognised for innovating and adapting constantly to keep ahead of the curve. We specialise in supporting niche luxury perfume brands. Each one is known for its unique heritage, unmistakeable fragrance or original concept. We introduced Creed, still in independent ownership to the UK in 1992, and have worked with its creator, Olivier Creed, ever since.
Our portfolio today also includes Caron, Juliette has a Gun, Maison Francis Kurkdjian, MiN New York, Mizensir, Parle Moi de Parfum and Ramon Monegal.

WHAT WE OFFER
Distribution Strategy
We distribute our fragrance brands through selected premium retailers. Names like Fenwick, Fortnum & Mason, Harrods, Harvey Nichols, House of Fraser, John Lewis Partnership, Liberty, Selfridges and Brown Thomas in Ireland.
In 2015 we opened a standalone flagship boutique in Mount Street, Mayfair, for Creed and we recently relaunched the brand website within the UK, creedfragrances.co.uk.
Marketing Strategy
In-store Expertise
Ultimately we deliver a luxury customer experience through brand storytelling and excellence in customer service.
OUR BRANDS
OUR BRANDS
TESTIMONIALS
LEADERSHIP

Chris Hawksley
Managing Director
ABOUT ME
I’ve been Managing Director since 2001. Everyone at Orange Square has a stake in the business, and cares passionately about what we do. We’ve worked hard, and can proudly claim to be the UK’s number one distributor of luxury niche fragrances.
In 2019 I was honoured to receive the Cosmetics and Perfumery Retailers Association (COPRA) “Industry Excellence Award” which acknowledged the achievement of everyone in the company who has contributed to making Orange Square the leading independent distributor of luxury niche fragrance in the UK to date.

Marie Wymer
Head of Retail
ABOUT ME
Great service is all about people. Making sure they’re eager, they’re motivated, and they believe in the products. We’re lucky enough to work with the best perfume brands in the world, so creating enthusiasm is never a struggle.

Nicky Valentine
Sales & Marketing Director
ABOUT ME
It’s my job to lead the team and make sure we generate a good commercial return for ourselves and our partners. Even after more than 25 years building luxury beauty, jewellery and fashion brands, I’m discovering new things every day at Orange Square.

Shailja Thapar-Sondhi
Group Finance Director
ABOUT ME
Orange Square is growing faster than ever. Since joining, I’ve implemented new financial systems, increased the team’s size and skill-set, and made sure we’re fully compliant with all existing regulations as well as any changes likely to happen in future – the horizon in finance and systems is ever-changing which is always an exciting challenge for us.

Matt Ziaja
Head of Sales
ABOUT ME
I’m a big believer in the importance of relationships, and we pride ourselves on offering best-in-class service to our suppliers, our partners and our customers. It’s a simple formula, but it’s seen our sales support structure grow year-on-year.

Stuart Coleman
Retail Sales Manager
ABOUT ME
I’m passionate about making sure we’ve got the best team in the business. Our Area Managers and Store Consultants are second-to-none. They really understand the brands we look after, and live for great customer service.

Chris Hawksley
Managing Director
ABOUT ME

Nicky Valentine
Sales & Marketing Director
ABOUT ME
It’s my job to lead the team and make sure we generate a good commercial return for ourselves and our partners. Even after more than 25 years building luxury beauty, jewellery and fashion brands, I’m discovering new things every day at Orange Square.

Matt Ziaja
Head of Sales
ABOUT ME
I’m a big believer in the importance of relationships, and we pride ourselves on offering best-in-class service to our suppliers, our partners and our customers. It’s a simple formula, but it’s seen our sales support structure grow year-on-year.

Marie Wymer
Head of Retail
ABOUT ME
Great service is all about people. Making sure they’re eager, they’re motivated, and they believe in the products. We’re lucky enough to work with the best perfume brands in the world, so creating enthusiasm is never a struggle.

Tracy Munro
Operations Director
ABOUT ME
I look after Operational structure. That includes Warehousing, Supply Chain, Business Affairs, IT & Systems and HR. I also launched our first flagship retail site — the Creed Boutique — and managed the relaunch of Les Senteurs. These days we’re busier than ever, but it’s always fabulous fun.

Shailja Thapar-Sondhi
Group Finance Director
ABOUT ME
Orange Square is growing faster than ever. Since joining, I’ve implemented new financial systems, increased the team’s size and skill-set, and made sure we’re fully compliant with all existing regulations as well as any changes likely to happen in future – the horizon in finance and systems is ever-changing which is always an exciting challenge for us.

Val Chalmers
HR Manager
ABOUT ME
I’ve worked for airlines, hotels, in healthcare and social housing. What unites them all is an understanding that great people make the difference whatever the industry.

Dominic Hawksley
Commercial Director (Olverum)
ABOUT ME
It’s an iconic brand with a fabulous heritage, and deserves to be more widely known. We’d been distributing it since the late 80s, but as its owners, can now really take things to the next level. My team are busy transforming one product into a best-in-class luxury range available to customers anywhere in the world.

Stuart Coleman
Retail Sales Manager
ABOUT ME
I’m passionate about making sure we’ve got the best team in the business. Our Area Managers and Store Consultants are second-to-none. They really understand the brands we look after, and live for great customer service.