WHO WE ARE

The Orange Square Company is a successful privately owned family business that was created to meet consumer’s desire for luxurious, creative or artisan perfumery.

We only work with the finest independent noses in the world who have created their own unique vision and interpretations for their high-end consumers, each with an authentic brand story to tell. Visionaries striving for excellence in the quest for quality in their work,  who in doing so are creating legacies for their own family businesses.

This sector of the fragrance market is in huge growth and we are recognised for innovating and adapting constantly to keep ahead of the curve. We specialise in supporting niche luxury perfume brands. Each one is known for its unique heritage, unmistakeable fragrance or original concept. We introduced Creed, still in independent ownership to the UK in 1992, and have worked with its creator, Olivier Creed, ever since.

Our portfolio today also includes Caron, Juliette has a Gun, Maison Francis Kurkdjian, MiN New York, Mizensir, Parle Moi de Parfum and Ramon Monegal.

management-team

WHAT WE OFFER

ABOUT-US-WHO-WE-ARE-

Distribution Strategy

As distribution experts we offer our clients over 25 years of expertise and innovative go-to market strategies in quality department stores for the UK & Eire market in terms of marketing, selected distribution and delivering the ultimate in-store and digital high-end customer expertise.

We distribute our fragrance brands through selected premium retailers. Names like Fenwick, Fortnum & Mason, Harrods, Harvey Nichols, House of Fraser, John Lewis Partnership, Liberty, Selfridges and Brown Thomas in Ireland.

In 2015 we opened a standalone flagship boutique in Mount Street, Mayfair, for Creed and we recently relaunched the brand website within the UK, creedfragrances.co.uk.

Marketing Strategy

We’re equipped to manage the complete sales and marketing strategy, from the creation of concepts and brand assets, to advising on pricing, digital, CRM, PR, events, media campaigns and in-store permanent builds and promotional sites tailored to each brand’s identity.

In-store Expertise

Key to our distributor expertise and offering are our network of sales consultants and it’s our privilege to work with the most knowledgeable teams in the business. We recruit and train people ourselves and employ more than 150 fragrance sales professionals, who strive to be the best in class. They offer our end-consumers the chance to dream; to discover a unique olfactive experience, reflective of the wearer and to imagine the possibilities fragrance inspires.

Ultimately we deliver a luxury customer experience through brand storytelling and excellence in customer service.

WHO WE ARE

The Orange Square Company is a successful privately owned family business that was created to meet consumer’s desire for luxurious, creative or artisan perfumery.

We only work with the finest independent noses in the world who have created their own unique vision and interpretations for their high-end consumers, each with an authentic brand story to tell. Visionaries striving for excellence in the quest for quality in their work, who in doing so are creating legacies for their own family businesses.

This sector of the fragrance market is in huge growth and we are recognised for innovating and adapting constantly to keep ahead of the curve. We specialise in supporting niche luxury perfume brands. Each one is known for its unique heritage, unmistakeable fragrance or original concept. We introduced Creed, still in independent ownership to the UK in 1992, and have worked with its creator, Olivier Creed, ever since.

Our portfolio today also includes Caron, Juliette has a Gun, Maison Francis Kurkdjian, MiN New York, Mizensir, Parle Moi de Parfum and Ramon Monegal.

ABOUT-US-WHO-WE-ARE-

WHAT WE OFFER

Distribution Strategy

As distribution experts we offer our clients over 25 years of expertise and innovative go-to market strategies in quality department stores for the UK & Eire market in terms of marketing, selected distribution and delivering the ultimate in-store and digital high-end customer expertise

We distribute our fragrance brands through selected premium retailers. Names like Fenwick, Fortnum & Mason, Harrods, Harvey Nichols, House of Fraser, John Lewis Partnership, Liberty, Selfridges and Brown Thomas in Ireland.

In 2015 we opened a standalone flagship boutique in Mount Street, Mayfair, for Creed and we recently relaunched the brand website within the UK, creedfragrances.co.uk.

Marketing Strategy

We’re equipped to manage the complete sales and marketing strategy, from the creation of concepts and brand assets, to advising on pricing, digital, CRM, PR, events, media campaigns and in-store permanent builds and promotional sites tailored to each brand’s identity.

In-store Expertise

Key to our distributor expertise and offering are our network of sales consultants and it’s our privilege to work with the most knowledgeable teams in the business. We recruit and train people ourselves and employ more than 150 fragrance sales professionals, who strive to be the best in class. They offer our end-consumers the chance to dream; to discover a unique olfactive experience, reflective of the wearer and to imagine the possibilities fragrance inspires.

Ultimately we deliver a luxury customer experience through brand storytelling and excellence in customer service.

OUR BRANDS

OUR BRANDS

TESTIMONIALS

“ I’m very proud of what Orange Square do as a team, distributing and promoting Creed the proper way. We are one family – a business relationship built on longevity. ”

Erwin Creed

“Orange Square offers luxury, niche and younger perfume brands an amazing springboard to visibility. The teams take the utmost care to always fully nurture them.”

Jason Waterworth, Director UP Public Relations

“Working with Orange Square has been an absolute delight; it’s two years in now and we’ve had such a fantastic relationship built on transparency, trust and producing great work. I look forward to many more years delivering great results together.”

Chris Donnelly, Managing Director VERB

“As a key supplier for Harrods, it has always been a real pleasure to work with Orange Square on successfully introducing a variety of fragrance brands into the store. The fragrances are relevant for our diverse customer base and are the perfect yet unique addition to the Perfumery Hall. Over the years, we have built a strong partnership, which we look forward to continuing in the future.”

Mia Collins, Head of Beauty Harrods

LEADERSHIP

Chris Hawksley

Chris Hawksley

Managing Director

ABOUT ME

I founded Orange Square with my father, Michael Hawksley, in 1991. My parents had already created Les Senteurs in Belgravia, but we wanted a way to help the fabulous perfumers we were representing reach discerning customers throughout the UK.

I’ve been Managing Director since 2001. Everyone at Orange Square has a stake in the business, and cares passionately about what we do. We’ve worked hard, and can proudly claim to be the UK’s number one distributor of luxury niche fragrances.

In 2019 I was honoured to receive the Cosmetics and Perfumery Retailers Association (COPRA) “Industry Excellence Award” which acknowledged the achievement of everyone in the company who has contributed to making Orange Square the leading independent distributor of luxury niche fragrance in the UK to date.

Marie Wymer

Marie Wymer

Head of Retail

ABOUT ME

I moved to Orange Square over a decade ago, after a successful career in fashion retail. I’m obsessive about customer experience, so it’s a pleasure to lead our area managers and retail training teams. Everyone here shares the same goals.

Great service is all about people. Making sure they’re eager, they’re motivated, and they believe in the products. We’re lucky enough to work with the best perfume brands in the world, so creating enthusiasm is never a struggle.

Val Chalmers

Val Chalmers

HR Manager

ABOUT ME

I joined Orange Square in 2015. It’s an amazing company — since I’ve been here, I’ve seen our employee numbers treble. It’s up to me to make sure that happens in a professional, sustainable way, and that our people-mix is geared for a bright future.

I’ve worked for airlines, hotels, in healthcare and social housing. What unites them all is an understanding that great people make the difference whatever the industry.

Nicky Valentine

Nicky Valentine

Sales & Marketing Director

ABOUT ME

I joined Orange Square in 2016 as Sales & Marketing Director, with a remit to integrate our Sales and Marketing teams. We’ve grown a lot since then, and look after sales, merchandising, digital, creative brand marketing and our retail field network.

It’s my job to lead the team and make sure we generate a good commercial return for ourselves and our partners. Even after more than 25 years building luxury beauty, jewellery and fashion brands, I’m discovering new things every day at Orange Square.

Tracy Munro

Tracy Munro

Operations Director

ABOUT ME

I joined in 2011, from a background in TV and software.  Orange Square was going through one of its growth spurts and needed someone to overhaul everything and make sure it was fit for the future.

I look after Operational structure. That includes Warehousing, Supply Chain, Business Affairs, IT & Systems and HR. I also launched our first flagship retail site — the Creed Boutique — and managed the relaunch of Les Senteurs. These days we’re busier than ever, but it’s always fabulous fun.

Dominic Hawksley

Dominic Hawksley

Commercial Director (Olverum)

ABOUT ME

I have had an eclectic working life, forging careers in Theatre and Film, Corporate Foreign Exchange and Advertising in the US. But in 2014 we acquired Olverum, and I was invited to lead its expansion.

It’s an iconic brand with a fabulous heritage, and deserves to be more widely known. We’d been distributing it since the late 80s, but as its owners, can now really take things to the next level. My team are busy transforming one product into a best-in-class luxury range available to customers anywhere in the world.

Matt Ziaja

Matt Ziaja

Head of Sales

ABOUT ME

I’ve been with Orange Square since 2003, when I joined the firm as a Sales Manager. It’s up to me to grow our distribution network and help expand our brand portfolio.

I’m a big believer in the importance of relationships, and we pride ourselves on offering best-in-class service to our suppliers, our partners and our customers. It’s a simple formula, but it’s seen our sales support structure grow year-on-year.

Shailja Thapar-Sondhi

Shailja Thapar-Sondhi

Group Finance Director

ABOUT ME

I’ve been part of the Orange Square family since 2013. With a background in both corporate and practice accountancy, I’ve made sure our Finance team has the right mix of financial and management accountants.

Orange Square is growing faster than ever. Since joining, I’ve implemented new financial systems, increased the team’s size and skill-set, and made sure we’re fully compliant with all existing regulations as well as any changes likely to happen in future – the horizon in finance and systems is ever-changing which is always an exciting challenge for us.

Stuart Coleman

Stuart Coleman

Retail Sales Manager

ABOUT ME

I came on board in 2015 to help expand our ever-increasing retail field sales team. My background is in fragrance and luxury retail, so Orange Square is the perfect fit.

I’m passionate about making sure we’ve got the best team in the business. Our Area Managers and Store Consultants are second-to-none. They really understand the brands we look after, and live for great customer service.

Chris Hawksley

Chris Hawksley

Managing Director

ABOUT ME

I founded Orange Square with my father, Michael Hawksley, in 1991. My parents had already created Les Senteurs in Belgravia, but we wanted a way to help the fabulous perfumers we were representing reach discerning customers throughout the UK.  I’ve been Managing Director since 2001. Everyone at Orange Square has a stake in the business, and cares passionately about what we do. We’ve worked hard, and can proudly claim to be the UK’s number one distributor of luxury niche fragrances. In 2019 I was honoured to receive the Cosmetics and Perfumery Retailers Association (COPRA) “Industry Excellence Award” which acknowledged the achievement of everyone in the company who has contributed to making Orange Square the leading independent distributor of luxury niche fragrance in the UK to date.
Nicky Valentine

Nicky Valentine

Sales & Marketing Director

ABOUT ME

I joined Orange Square in 2016 as Sales & Marketing Director, with a remit to integrate our Sales and Marketing teams. We’ve grown a lot since then, and look after sales, merchandising, digital, creative brand marketing and our retail field network.

It’s my job to lead the team and make sure we generate a good commercial return for ourselves and our partners. Even after more than 25 years building luxury beauty, jewellery and fashion brands, I’m discovering new things every day at Orange Square.

Matt Ziaja

Matt Ziaja

Head of Sales

ABOUT ME

I’ve been with Orange Square since 2003, when I joined the firm as a Sales Manager. It’s up to me to grow our distribution network and help expand our brand portfolio.

I’m a big believer in the importance of relationships, and we pride ourselves on offering best-in-class service to our suppliers, our partners and our customers. It’s a simple formula, but it’s seen our sales support structure grow year-on-year.

Marie Wymer

Marie Wymer

Head of Retail

ABOUT ME

I moved to Orange Square over a decade ago, after a successful career in fashion retail. I’m obsessive about customer experience, so it’s a pleasure to lead our area managers and retail training teams. Everyone here shares the same goals.

Great service is all about people. Making sure they’re eager, they’re motivated, and they believe in the products. We’re lucky enough to work with the best perfume brands in the world, so creating enthusiasm is never a struggle.

Tracy Munro

Tracy Munro

Operations Director

ABOUT ME

I joined in 2011, from a background in TV and software.  Orange Square was going through one of its growth spurts and needed someone to overhaul everything and make sure it was fit for the future.

I look after Operational structure. That includes Warehousing, Supply Chain, Business Affairs, IT & Systems and HR. I also launched our first flagship retail site — the Creed Boutique — and managed the relaunch of Les Senteurs. These days we’re busier than ever, but it’s always fabulous fun.

Shailja Thapar-Sondhi

Shailja Thapar-Sondhi

Group Finance Director

ABOUT ME

I’ve been part of the Orange Square family since 2013. With a background in both corporate and practice accountancy, I’ve made sure our Finance team has the right mix of financial and management accountants.

Orange Square is growing faster than ever. Since joining, I’ve implemented new financial systems, increased the team’s size and skill-set, and made sure we’re fully compliant with all existing regulations as well as any changes likely to happen in future – the horizon in finance and systems is ever-changing which is always an exciting challenge for us.

Val Chalmers

Val Chalmers

HR Manager

ABOUT ME

I joined Orange Square in 2015. It’s an amazing company — since I’ve been here, I’ve seen our employee numbers treble. It’s up to me to make sure that happens in a professional, sustainable way, and that our people-mix is geared for a bright future.

I’ve worked for airlines, hotels, in healthcare and social housing. What unites them all is an understanding that great people make the difference whatever the industry.

Dominic Hawksley

Dominic Hawksley

Commercial Director (Olverum)

ABOUT ME

I have had an eclectic working life, forging careers in Theatre and Film, Corporate Foreign Exchange and Advertising in the US. But in 2014 we acquired Olverum, and I was invited to lead its expansion.

It’s an iconic brand with a fabulous heritage, and deserves to be more widely known. We’d been distributing it since the late 80s, but as its owners, can now really take things to the next level. My team are busy transforming one product into a best-in-class luxury range available to customers anywhere in the world.

Stuart Coleman

Stuart Coleman

Retail Sales Manager

ABOUT ME

I came on board in 2015 to help expand our ever-increasing retail field sales team. My background is in fragrance and luxury retail, so Orange Square is the perfect fit.

I’m passionate about making sure we’ve got the best team in the business. Our Area Managers and Store Consultants are second-to-none. They really understand the brands we look after, and live for great customer service.

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